Behind each of the foods we eat lies a story.

Aspects of cooking and gastronomy – food writ large – are increasingly coveted by brands that are sometimes at a distance from this territory, but which aim to raise their profile in the lifestyle space as they seek a cultural or heritage dimension, stamped with the hallmark of authenticity.

Food knowledge has been passed down from generation to generation and has forged our present-day food culture.

Our assistance is based on these ideas and is designed to help industry professionals or brands to create a new culinary vocabulary, to rethink their catering concepts from a more sustainable angle, and target tomorrow’s clients.

In a highly competitive market where mimicry is rife, it can be difficult to carve out a niche in a space already occupied by long-established players, or in the face of short-lived trendy concepts that can generate a media feeding frenzy.

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